If 4K content doesn't look much different from HD, one link in the chain likely isn't actually running in 4K.
4K streaming depends on several things lining up at once — if any one of them falls short, playback quietly drops to a lower resolution without necessarily telling you.
Confirm your TV's picture settings show a 4K signal is being received, test your HDMI cable using our HDMI cable guide, and check your connection speed with our speed testing guide.
Our guide on 4K and HDR streaming requirements covers everything that needs to line up.
Compare subscription options and device support to find the plan that fits your household.